Hello! I’m Maksim novikov.

Designing digital products with logic, care and love.

Maksim creates digital products with exceptional visual quality, intuitive user experiences, and a strong foundation for development, maintenance, and scalability. His approach balances user needs, business goals, and technical feasibility.

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A little about me

I’m Maksim Novikov, a product and UX/UI designer working across digital products, websites, and visual design. My background started in visual design, but over time my work has grown into a broader mix of product design, interaction, technology, and frontend development.

I’ve worked with startups, agencies, and businesses across finance, private banking, logistics, construction, ecommerce, SaaS, and marketing. The projects have been just as varied — from corporate and B2C websites to mobile apps, ecommerce platforms, SaaS products, and complex data-driven dashboards.

Working across different industries has given me the opportunity to solve very different kinds of problems. Sometimes the challenge is making a complex product easier to understand. Sometimes it’s building trust through a website or creating a visual system that can support a growing business. I enjoy that variety because it keeps the work from becoming formulaic.

Alongside design, I build interfaces with HTML, CSS, and JavaScript. I don’t see development as something that starts after the design is finished — understanding how a product is built helps me make better decisions while designing it.

I’m also interested in the areas around product design: branding, typography, motion, 3D, and emerging technology. They all influence how I think about digital experiences and give me different ways to approach a problem.

I try to stay curious and keep up with how the industry is changing — new technologies, tools, and ways of working. Not to follow every trend, but to understand what is genuinely useful and where it can make the work better.

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3+ Years of experience
10+ Projects delivered
100% Job success score on Upwork

Client feedback

Upwork comment

Linqly UI/UX Design Contract Agreement

“Maksim has been a pleasure to work with on UI/UX designs. He's highly professional and provides exceptional service. Maksim has been able to research the sector of our product and provided insight into areas of the product that needed improvement without prompting. It speaks to his attention to detail and care into the work he does. I'd happily work with him again.”

  • Solution oriented
  • Clear communicator
  • Detail oriented
  • Collaborative

Upwork comment

Midweight Web Designer Needed for Ongoing Wireframing Projects (Figma or Divi)

“Maksim was really responsive and collaborative in his approach. He hit the brief and delivered it in good time. I'll definitely use Maksim again.”

  • Reliable
  • Collaborative
  • Committed to quality
  • Clear communicator

Upwork comment

UI/UX Designer for Ecommerce Admin Dashboard Improvement

“Maksim was detail oriented in this project and with lesser inputs delivered perfectly. He gave sensible suggestions and also accommodated all our wants in the design. It was a pleasure working with him and we recommend him highly for dashboard design.”

  • Collaborative
  • Committed to quality
  • Solution oriented
  • Clear communicator
  • Detail oriented

Upwork comment

Create an attractive main landing page

“Amazing work! The image for my landing page turned out super attractive and professional. Exactly what I was looking for. The delivery was fast, communication was smooth, and they clearly understood the vision. Highly recommend for anyone looking to make their website stand out!”

  • Clear communicator
  • Committed to quality
  • Professional
  • Reliable