Hello! I’m Maksim novikov.

Designing digital products with logic, care and love.

I believe good products happen when people genuinely care about them. That's the mindset I bring to every project i work on. My projects are the outcome of curiosity, empathy, and hundreds of small decisions made with logic, care and love.

see works

Selected works

Design for people.
Development for the future.

“When I design, I think beyond users and visual aesthetics. I consider accessibility, scalability, implementation, and how AI-assisted systems and automated agents interact with digital products. I believe this mindset helps create products that are easier to maintain, evolve, and grow.”

Read about Maksim
  • Product design
  • UX/UI design
  • Frontend development
  • Scalable design systems

Client feedback

Upwork comment

Linqly UI/UX Design Contract Agreement

“Maksim has been a pleasure to work with on UI/UX designs. He's highly professional and provides exceptional service. Maksim has been able to research the sector of our product and provided insight into areas of the product that needed improvement without prompting. It speaks to his attention to detail and care into the work he does. I'd happily work with him again.”

  • Solution oriented
  • Clear communicator
  • Detail oriented
  • Collaborative

Upwork comment

Midweight Web Designer Needed for Ongoing Wireframing Projects (Figma or Divi)

“Maksim was really responsive and collaborative in his approach. He hit the brief and delivered it in good time. I'll definitely use Maksim again.”

  • Reliable
  • Collaborative
  • Committed to quality
  • Clear communicator

Upwork comment

UI/UX Designer for Ecommerce Admin Dashboard Improvement

“Maksim was detail oriented in this project and with lesser inputs delivered perfectly. He gave sensible suggestions and also accommodated all our wants in the design. It was a pleasure working with him and we recommend him highly for dashboard design.”

  • Collaborative
  • Committed to quality
  • Solution oriented
  • Clear communicator
  • Detail oriented

Upwork comment

Create an attractive main landing page

“Amazing work! The image for my landing page turned out super attractive and professional. Exactly what I was looking for. The delivery was fast, communication was smooth, and they clearly understood the vision. Highly recommend for anyone looking to make their website stand out!”

  • Clear communicator
  • Committed to quality
  • Professional
  • Reliable